Seldom at a loss for words.


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*A WHOLE NOTHER THING:
A selection of words from my vast vocabulary, including the ubiquitous "the," the always versatile "and," and the more obscure "incontrovertible," arranged in frequently meaningful, sometimes profound, yet often pedestrian sentences and statements, designed with one goal in mind-- that being, to communicate; keeping in mind the oft-used bromide, "Never use two words when one will do the same job as two or more words would have done, unless you just want to take up space and sound important," which is, I must concede, too often a secret objective of mine indeed. And yet, now, the secret is out.




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Friday, March 02, 2007

Eschew Teasers

As the Curious Reader might be able to tell, I really have a dislike for “teasers,” those little snippets that try to entice the viewer to watch a later news broadcast. Usually they appeal to sensationalism and I have found that they almost never deliver the sensational newsworthiness they promise. Their whole purpose is not to provide news, but to increase the station’s viewership. It’s all about ratings.

They need to be eschewed. Eschew them, I tell you…


link | posted by Matt Norquist at 3/02/2007 08:28:00 PM |


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