Seldom at a loss for words.


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*A WHOLE NOTHER THING:
A selection of words from my vast vocabulary, including the ubiquitous "the," the always versatile "and," and the more obscure "incontrovertible," arranged in frequently meaningful, sometimes profound, yet often pedestrian sentences and statements, designed with one goal in mind-- that being, to communicate; keeping in mind the oft-used bromide, "Never use two words when one will do the same job as two or more words would have done, unless you just want to take up space and sound important," which is, I must concede, too often a secret objective of mine indeed. And yet, now, the secret is out.




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Wednesday, February 21, 2007

The Ten O'Clock News-- and Entertainment

Our local Fox station has a news telecast at ten PM, that tonight followed the new Fox show “Are you smarter than a Fifth Grader.” So, as a “teaser” for their “news” show, right after the “Fifth Grader” program they touted that they were going to have a segment where viewers could go “head to head” to see how they can do against fifth graders. Sounds fun, but is this blatant promotion of their network actually news? I suppose to answer that question, we should check out the affiliates of other newtorks to see if they also had a segment about answering questions from the fifth grade.

I seriously doubt that this made the other non-Fox station’s news broadcasts.

While I certainly don’t object to this fun little ditty (but let me be quick to add that I don’t really like those “teasers” they use to intice you into watching their broadcasts), I do wish the station would change the name of their broadcast to “The Ten O’Clock News and Entertainment Hour.”

Oh, and yes, the “news” broadcast also included a “news” story about tonight’s “American Idol” television show. Actually, it showed two stories about “Idol,” one of which was strategically placed at the end of the broadcast, complete with– you guessed it– an inviting “teaser” to intice you into watching the whole news show. Am I the only one who doesn’t think this is news?


link | posted by Matt Norquist at 2/21/2007 08:27:00 PM |


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