Seldom at a loss for words.


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*A WHOLE NOTHER THING:
A selection of words from my vast vocabulary, including the ubiquitous "the," the always versatile "and," and the more obscure "incontrovertible," arranged in frequently meaningful, sometimes profound, yet often pedestrian sentences and statements, designed with one goal in mind-- that being, to communicate; keeping in mind the oft-used bromide, "Never use two words when one will do the same job as two or more words would have done, unless you just want to take up space and sound important," which is, I must concede, too often a secret objective of mine indeed. And yet, now, the secret is out.




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Monday, August 11, 2008

The not "Live" Olympics

I have lodged the following complaint with the FCC:

NBC and it's affiliate, KGW TV in Portland OR, claim falsely that they are broadcasting the Olympics "Live." However, there is no live broadcast of the Olympics on the West Coast. They advertise and promote that "LIVE" coverage will be seen at "8PM/7 Central." This is not possible, because when it is 7 o'clock Central TIme it is 5 o'clock Pacific time. Thus, this claim that the broadcast will be "LIVE" is false and deceptive. It is not possible to broadcast something "LIVE" at both 7 PM Central time and 8 PM Pacific time.

Further, when Bob Costas says he is speaking "LIVE," no effort by the network or KGW is made to correct this false claim by super-imposing a notice, such as "Recorded Earlier."


I also sent an email to KGW but have not received a response yet.

Maybe since China has only one time zone, NBC thinks that's the case now for the USA? Bob Costas has said more than once something like "It's 7AM here in Beijing, so that means it's 7 PM on the East Coast, and we're live." Then I look at my watch, which is on my wrist, which is on the West Coast, and it says "7PM." Hmmm... how can it be 7PM in New York and 7 PM on the West Coast? I love it when Costas says that Michael Phelps will be swimming in an hour or so (and they're going to broadcast it LIVE) and then I look on the Internet and already see the results of the race. That's SOME Live coverage!

It's bad enough that we have no live coverage of the Olympics, but the fact that they falsely claim that it IS live is unacceptable. I hope they get fined.

Here's a picture I took of my TV screen tonight. It says "LIVE" but, no, it's not. This happened 3 hours ago.


link | posted by Matt Norquist at 8/11/2008 03:16:00 PM |


4 Comments:

Blogger punkboy commented at 5:21 AM, August 13, 2008~  

Hi Matt,

Good point, and it's the tip of the iceberg.

The communications industry in the United States is in a truly sorry state. I work in small market radio, which relentlessly seeks ways of pandering to the void to sell advertising. The day-to-day shallowness is sickening. Quality programming is not really a concern anymore. Radio and television in the U.S. is little more than non-substantive window dressing in the pursuit of money ("Clear Channel" leads the way). "To serve the public interest" is a phrase that used to carry much more weight in the communications industry. In some sort of strange irony though, the industry is, in fact, still doing just that, because they've managed to "dumb-down" Americans to a degree that people think reality shows and "American Idol" are actually a worthwhile expediture of time.

The film "Network" from 1976 becomes more prophetic with each passing day.

Anonymous Anonymous commented at 10:12 PM, August 14, 2008~  

Thousands of people want to hear if the FCC will do anything about this. Keep it up!

Anonymous Anonymous commented at 10:29 PM, August 16, 2008~  

Are you freaking kidding me????

Anonymous Anonymous commented at 10:49 PM, August 16, 2008~  

Is this really worth your time and effort? It certainly wasn't worth my time to read. Get a life.

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